Due to its effectiveness, search engine optimization (SEO) has become a widely accepted as an online marketing strategy. SEO involves refining webpages to improve their ranking on the SERPs (search engine results pages). The higher a web page ranks, the more likely it is that Google and other search engines will show the page to users for relevant searches or queries. Google’s stated purpose is to “classify the world’s information and make it universally accessible and usable”. Providing relevant search results is a big part of this.
SEO can increase your company’s visibility by increasing organic traffic to your website and can complement your company’s lead generation efforts. According to the majority of online marketers, SEO is better at generating leads than other marketing strategies such as its PPC. The sooner you start, the earlier you’ll see the growth in your business.While the benefits of SEO are vast, here we are sharing the importance of SEO for Brand visibility and ROI.
ROI – SEO gives you trackable and finite results whether you run an e-commerce website or not. So don’t worry about ROI. Comprehensive analytics also provide the ability to drill down and view demographic information and other engagement metrics of users interacting with the site. An e-commerce site should focus on the route users take to complete a sale, all the way to the keywords they used to search before making a purchase. For non-ecommerce websites, you can associate value to a prospect’s conversion, such as filling out a “contact us” form, and this way he can calculate the value of your SEO strategy.
Brand Visibility – SEO is an incredibly cost-effective digital marketing approach that helps distribute content and enhance the visibility of your business. Achieving high rankings in search results leads to increased exposure for your website, as these top positions generate significant impressions. It’s important to note that individuals already acquainted with your brand are likely using keywords that you currently rank for when conducting searches. By neglecting to incorporate SEO into your marketing strategy, it becomes significantly more challenging to reach individuals beyond your existing customer base.